Establishing Brand Presence with Facebook

I recently gave a presentation at the 3rd Grand Rapids Social Media Lunch. I wrote a recap of the presentation for the GRSML blog.

Given the direction Public Profiles have been heading through the past few updates, it is safe to say that Facebook Groups are dead. The lack of updates in functionality leads me to believe that Groups will either no longer be supported or may be relegated to “maintenance mode”—a concept akin to life-support in the online world.

Check out the complete post here. Check out the accompanying slideshow here.

two excellent FREE windows utilities

I recently downloaded both of these programs while looking for registry and system cleanup utilities. Once again, CNET's recommendation was dead on and these two *freeware* utilities are as good as most big name utilities I've used.

+CCleaner download
+Click&Clean download (requires CCleaner)

Together, these do a pretty nice job of covering the bases. CCleaner gives you some private data/cache deletion options and a good registry utility, and Click&Clean further enhances the program with a quick one-click internet history scrubdown. Works great for speeding up the system a bit, freeing up some space, and getting rid of potentially malicious bugs hiding out in the cache and temp folders.